About Matt Flora Hair Studios

Matt Flora's Mission Statement:  

To make everyone women feel beautiful from the inside out. 

Isaiah 61:3a - "To bestow on them a crown of beauty instead of ashes,

the oil of joy instead of mourning, and the garment of praise instead of a spirit of despair.

They will be called oaks of righteousness, a planting of the Lord for the display of HIS splendor."

In creating a professional, clean atmosphere with no slander or malicious talk. We provide a calm and inviting environment for women to get away from the busy hustle and bustle of everyday life. Our goal is to help them feel valued and treasured creating the beauty from the inside out. MFHS staff of stylist and front desk employees are the first representation of this mission. Our desire is that it will be contagious to our staff and clients.

What Makes Us Matt Flora Hair Studio

God!! If I gave any other answer I would be lying to make our mission fit the “politically correct” standards. But the simple and honest answer is our relationship with our Heavenly Father. When Matt and I opened the doors July 1st 2005 we didn't know what would happen. We opened with prayer!

Philippians 4:6-7

"Do not be anxious about anything, but in everything by prayer and supplication with thanksgiving let your request be made known to God. And the peace of God, which surpasses all understanding, will guard your hearts and your minds in Christ Jesus."

Jeremiah 29:11-15

"For I know the plans I have for you, declares the Lord, plans to prosper you, not for evil, to give you a future and a hope. Then you will call upon me and come and pray to me, and I will hear you. You will seek me and find me, when you seek me with all your heart. I will be found by you, declares the Lord, and I will restore your fortunes and gather you from all the nations and all the places where I have driven you, declares the Lord, and I will bring you back to the place from which I send you into exile. “Because you have said, 'The Lord raised up prophets for us in Babylon'"


Hebrews 11:1

"Faith is the substance of things hoped for, the evidence of things unseen."


Matthew 19:26

"With man this is impossible but with God all things are possible."


Matthew 6:26

"Look at the birds of the air, that they do not sow, nor reap nor gather into barns, and yet your Heavenly Father fees them. Are you not worth much more than they?"


'2005' was a year of “faith”. Our youngest son was born with a major heart defect, February of that year. God directed our steps of faith. A few months later we felt the leading to open our first salon located in Jenison, MI. Every scripture you read is what we held on to. Matt has more faith than that of any man I have met. His faith in God, hard work and endless dedication to growing a business and supplying income for our family of 6 is the success you see today.



"Had a wonderful experience at Matt Flora Hair Studio. Relaxing atmosphere, skilled stylist, beautiful results! Grade A customer service and professionalism. Would highly recommend to anyone looking for a great Salon experience."

"Thank you Brooke for doing my color and cut! It was my first time at Matt Flora and I’ve already scheduled my next appointment. The staff is very friendly and the atmosphere was inviting. Thanks for a great experience."

Jackie Johnson - Client

"Love my hair!! Stephanie Arnsman does a fantastic job!!"

Leann Adams - Client

"Lacey does the best nail art around, she's very precise and can do almost anything! She's always welcoming you with a smile! You WONT be disappointed with nails from Lacey!"


Visit Us

Meet The Team

Annette Flora - Owner/Manager

Matt Flora - Owner/Stylist

Meet Matt and Annette Flora

The couple married November 2002.  They share their lives with 4 sons (Ryan 29, Chad 24, Josiah 16 and Eli 15), 2 daughter in laws (Marissa and Lexi), 1 grandson (Kash) and 1 granddaughter (Dixie).  Matt started his career just over 20 years ago.  They opened Matt Flora Hair Studio on July 1st of 2005 in Jenison Michigan and 6 years later moved to Hudsonville, where it remains today.  Then in July of 2016 they opened their second location in Allegan Michigan.  "We are truly blessed by the Lord" say's Annette.  "God has given us an opportunity to serve amazing people, while working along side talented, wonderful people"!! 

Rebekah Meyer - Stylist


I have been in the hair industry for 9 years. I got my initial education from Douglas J Aveda Institute in Grand Rapids and enjoy continuing my education by attending hair classes and staying up with trends on You Tube and social media. I have been blessed to have worked my whole career thus far at Matt Flora Hair Studio.


I have been married for seven years and have two sweet children with one on the way. When not at work we love to spend time at home, hosting friends, and going on walks to the park or around our neighborhood.

Brooke Boman - Stylist

I grew up in the Hopkins area where I graduated from high school. After high school,  I went to cosmetology school at Douglas J Aveda Institute in Grand Rapids. I started with Matt Flora Hair Studio in my last year of school as a receptionist and upon graduating started as a hair stylist with them. I have been with them for 2 1/2 years as a stylist and my favorite thing to do is color. It is really fun formulating each client's hair color to compliment their skin tone. I love the family atmosphere we have as a team.


I come from a larger family and they mean the world to me. My favorite things to do in my spare time are going to movies and going bowling with friends. 

Barbara Cooper-Keel - Stylist/Esthetician

I was born and raised in the beautiful country of Croatia where I graduated from trade high school with certificate in cosmetology. Following my high school education I moved to the capital of Croatia, Zagreb to further my studies at the School of natural sciences. I gained experience working in a wellness salon and spa located within a 5 star resort.  I have been practicing cosmetology for over 10 years. I specialize in color but love giving gentle makeovers that will make you fall in love with your hair again. I feel truly blessed to help people gain more confidence through their look.

I am married and mother of three children. We are a very active hockey and soccer family. In my free time I love to hike with my Australian Shepherd, travel, spend time at the beach, watch my kids play sports and just have fun with my family. 


If you see me out and about, don't be a stranger and feel free to ask for hair or skin advice! You can find me at both of our locations. 

Stephanie Arnsman - Stylist/Esthetician

I have been a cosmetologist now for 14 years. I love what I do which makes going to work fun. Over the years, I have continued my education and furthered my skills in hair. Learning to utilize not only scissors, clippers and razors but also use new color techniques, and hair extensions. I have also furthered my education on facials, lash lift and tint along with brow tinting. I'm blessed to be working with some of the most talented people here at Matt Flora Hair Studio. I really love the family atmosphere we have as a team. My favorite part of the work I do is helping people leave the salon feeling better about themselves. 


I am a mother to a beautiful daughter and have a few fur babies. I love spending time with my family and friends being active year round. I enjoy the summer the most because I get to go camping and boating. I'm big into doing DIY projects around my house too!