About Matt Flora Hair Studios

Matt Flora's Mission Statement:  

To make everyone women feel beautiful from the inside out. 

Isaiah 61:3a - "To bestow on them a crown of beauty instead of ashes,

the oil of joy instead of mourning, and the garment of praise instead of a spirit of despair.

They will be called oaks of righteousness, a planting of the Lord for the display of HIS splendor."

In creating a professional, clean atmosphere with no slander or malicious talk. We provide a calm and inviting environment for women to get away from the busy hustle and bustle of everyday life. Our goal is to help them feel valued and treasured creating the beauty from the inside out. MFHS staff of stylist and front desk employees are the first representation of this mission. Our desire is that it will be contagious to our staff and clients.

What Makes Us Matt Flora Hair Studio

God!! If I gave any other answer I would be lying to make our mission fit the “politically correct” standards. But the simple and honest answer is our relationship with our Heavenly Father. When Matt and I opened the doors July 1st 2005 we didn't know what would happen. We opened with prayer!

Philippians 4:6-7

"Do not be anxious about anything, but in everything by prayer and supplication with thanksgiving let your request be made known to God. And the peace of God, which surpasses all understanding, will guard your hearts and your minds in Christ Jesus."

Jeremiah 29:11-15

"For I know the plans I have for you, declares the Lord, plans to prosper you, not for evil, to give you a future and a hope. Then you will call upon me and come and pray to me, and I will hear you. You will seek me and find me, when you seek me with all your heart. I will be found by you, declares the Lord, and I will restore your fortunes and gather you from all the nations and all the places where I have driven you, declares the Lord, and I will bring you back to the place from which I send you into exile. “Because you have said, 'The Lord raised up prophets for us in Babylon'"


Hebrews 11:1

"Faith is the substance of things hoped for, the evidence of things unseen."


Matthew 19:26

"With man this is impossible but with God all things are possible."


Matthew 6:26

"Look at the birds of the air, that they do not sow, nor reap nor gather into barns, and yet your Heavenly Father fees them. Are you not worth much more than they?"


'2005' was a year of “faith”. Our youngest son was born with a major heart defect, February of that year. God directed our steps of faith. A few months later we felt the leading to open our first salon located in Jenison, MI. Every scripture you read is what we held on to. Matt has more faith than that of any man I have met. His faith in God, hard work and endless dedication to growing a business and supplying income for our family of 6 is the success you see today.

Hair Services

Haircut & Style

Ladies Haircut & Style

Men's Haircut & Style

Formal Style


Style Only

Kids 11-under

Boys 12-20

Girls 12-up

Color Services


All Over Color




*Prices vary with consultation

Starting at $28

  Starting at $20






Ladies hair cut price

Starting at $40

Starting at $70

Starting at $25

Starting at $60

Starting at $15




*Facials are only available in the Allegan Location

Express Facial - 30 Min                                         $45


When you don't have time to book a full facial, we give you the option to come get your skin treated effectively in only 30 minutes! We will customize a facial suitable for your skins needs using Arcona's fruit peels, without any negative side effects. Using pure ingredients to give your skin a deep cleanse and gentle exfoliation to achieve the glow your skin deserves.

Facial Lounge  - 45 Min                                         $60


Not just skin care, but self care. Our facial lounge is designed for those who want not just a change in their skin, but also a little extra pampering. You’ll enjoy our express facial and and get to
customize your pampering by choosing from our list of add ons. Choose 2: hand and arm massage, scalp massage, jade roller facial massage, extractions, high frequency, facial massage with magic globes.

Deep Cleanse - 60 Min                                           $85

Developed by European dermatologists, this proven treatment utilizes all natural cranberry exfoliates to remove impurities and relieve pore congestion. The gentle but very effective methods prevent skin from becoming inflamed, discolored or scarred. Includes a hand and arm massage and finished with a scalp massage. Look and feel rejuvenated.

Organic Enzyme Peel - 45 to 60 Min                   $115

The ARCONA enzyme peel provides excellent cellular renewal for sun
damaged, aged and dull looking skin. This activating yet soothing treatment cleanses and restores your skin to its natural and beautiful balance. Organic fruit enzymes dissolve dead skin and cleanse pores, thereby stimulating the dermis to manufacture more collagen and elastin. Regular organic enzyme peels continue to help your body produce new, strong, healthier and younger looking skin, without the harsh side effects of a chemical peel.Includes a hand and arm massage and finished with a scalp massage.

Beard Facial - 45 Min                                              $55

Not only does our beard facial balance, and purify your skin, it also stimulates and conditions your beard. We address your skin care needs with a customized facial and cleanse your beard, use high frequency to kill bacteria and condition your beard with beard oil. On top of all that you’ll enjoy a hand and arm massage, and a scalp massage!

Acne/Teen - 45 Min                                                  $55

This facial is designed specifically to help those with breakouts. This facial includes a double mask -one mask helps clean out the pores and absorb surface sebum while the other helps sooth skin and fights inflammation and sensitivity that comes along with active break outs. Extractions are preformed and high frequency is used to kill bacteria and improve blood circulation to aid in healing. You will notice a
difference after just one treatment.


*Makeup group lessons are available

Make-up Application

Make-up Lesson

Lash Lift and Tint Combo

Lash Lift 

Lash Tint

False Lashes

Starting at $30

Starting at $35





Hair Removal

Full Face 


Full Chin and Jaw 




Bikini Line




Top Leg

Bottom Leg

Top and Bottom Leg

(Includes exfoliation and post wax massage to calm skin)

Half Arm 

Full Arm




















"This place does it right. Every single person that works here is kind, good at what they do and cares. I’ve never had a bad experience and a special shout out to Barbara. She’s been taking care of me for months now and I can’t say enough good things about her! Her work is top quality and I really enjoy my time at the salon. I’d recommend her or this salon to everyone I know!"

"Had a wonderful experience at Matt Flora Hair Studio. Relaxing atmosphere, skilled stylist, beautiful results! Grade A customer service and professionalism. Would highly recommend to anyone looking for a great Salon experience."

Tiffany Marie Borys - Client

"Thank you Brooke for doing my color and cut! It was my first time at Matt Flora and I’ve already scheduled my next appointment. The staff is very friendly and the atmosphere was inviting. Thanks for a great experience."

Jackie Johnson - Client

Becki Galeazzi - Client

"My very first visit was yesterday for highlights, color and cut. Already scheduled my next appointment! First, my stylist Rebekah did an amazing job with my color. I showed her the highlights I used to have as well some photos of ideas and she nailed it. I've received so many compliments! thank you! Secondly, the rest of the staff and Annette were professional, friendly and extremely helpful. I took a chance on a hair product I was completely unfamiliar with, recommended by Annette, and I LOVE IT. It does exactly what she said it would do. The appearance and atmosphere of the salon is super nice. They offer so many other services too I'd like to try in the future. I highly recommend this studio."

"Love my hair!! Stephanie Arnsman does a fantastic job!!"

Leann Adams - Client

"I am in awe! Just had my hair colored and cut; I am in love with it! I cried coming home; and I just can’t believe how great it looks!

Thank you so much!"

Candace Lampros Wade Grauman - Client

Angel Justice - Client

"Lacey does the best nail art around, she's very precise and can do almost anything! She's always welcoming you with a smile! You WONT be disappointed with nails from Lacey!"

Hailey Elizabeth - Client

Mickey McCormick - Client


Visit Us


141 Brady St.



Tue. 10-5  Wed. 10-8  Thurs. 10-8  Fri. 10-2 Sat. 9-1


2874 Port Sheldon Suite B



Tue. 10-6  Wed. 10-8  Thurs. 10-8  Fri. 10-6

Meet The Team

Annette Flora - Owner/Manager

Matt Flora - Owner/Stylist


Meet Matt and Annette Flora

The couple married November 2002.  They share their lives with 4 sons (Ryan 29, Chad 24, Josiah 16 and Eli 15), 2 daughter in laws (Marissa and Lexi), 1 grandson (Kash) and 1 granddaughter (Dixie).  Matt started his career just over 20 years ago.  They opened Matt Flora Hair Studio on July 1st of 2005 in Jenison Michigan and 6 years later moved to Hudsonville, where it remains today.  Then in July of 2016 they opened their second location in Allegan Michigan.  "We are truly blessed by the Lord" say's Annette.  "God has given us an opportunity to serve amazing people, while working along side talented, wonderful people"!! 


Rebekah Meyer - Stylist


I have been in the hair industry for 9 years. I got my initial education from Douglas J Aveda Institute in Grand Rapids and enjoy continuing my education by attending hair classes and staying up with trends on You Tube and social media. I have been blessed to have worked my whole career thus far at Matt Flora Hair Studio.


I have been married for seven years and have two sweet children with one on the way. When not at work we love to spend time at home, hosting friends, and going on walks to the park or around our neighborhood.


Brooke Boman - Stylist

I grew up in the Hopkins area where I graduated from high school. After high school,  I went to cosmetology school at Douglas J Aveda Institute in Grand Rapids. I started with Matt Flora Hair Studio in my last year of school as a receptionist and upon graduating started as a hair stylist with them. I have been with them for 2 1/2 years as a stylist and my favorite thing to do is color. It is really fun formulating each client's hair color to compliment their skin tone. I love the family atmosphere we have as a team.


I come from a larger family and they mean the world to me. My favorite things to do in my spare time are going to movies and going bowling with friends. 


Barbara Cooper-Keel - Stylist/Esthetician

I was born and raised in the beautiful country of Croatia where I graduated from trade high school with certificate in cosmetology. Following my high school education I moved to the capital of Croatia, Zagreb to further my studies at the School of natural sciences. I gained experience working in a wellness salon and spa located within a 5 star resort.  I have been practicing cosmetology for over 10 years. I specialize in color but love giving gentle makeovers that will make you fall in love with your hair again. I feel truly blessed to help people gain more confidence through their look.

I am married and mother of three children. We are a very active hockey and soccer family. In my free time I love to hike with my Australian Shepherd, travel, spend time at the beach, watch my kids play sports and just have fun with my family. 


If you see me out and about, don't be a stranger and feel free to ask for hair or skin advice! You can find me at both of our locations. 


Stephanie Arnsman - Stylist/Esthetician

I have been a cosmetologist now for 14 years. I love what I do which makes going to work fun. Over the years, I have continued my education and furthered my skills in hair. Learning to utilize not only scissors, clippers and razors but also use new color techniques, and hair extensions. I have also furthered my education on facials, lash lift and tint along with brow tinting. I'm blessed to be working with some of the most talented people here at Matt Flora Hair Studio. I really love the family atmosphere we have as a team. My favorite part of the work I do is helping people leave the salon feeling better about themselves. 


I am a mother to a beautiful daughter and have a few fur babies. I love spending time with my family and friends being active year round. I enjoy the summer the most because I get to go camping and boating. I'm big into doing DIY projects around my house too!